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When it comes to representing yourself, everything has to be just right. Business cards are a reflection of their owner, so constructing an impression that fits you or your business is important. Never fear, there are plenty of factors that can be customized at every level to make sure the card represents you perfectly. To make a great card, you need to know what makes up a great card, something you can learn right here.
Business card design is everything. The way you present yourself and your business through your card tells your customers who you are. Your aesthetic appeal can help improve your sales, and a clear and effective design can improve your customer relations and reduce confusion. Your creativity and acumen can shine through your business card, you just have to design it.
There is a lot to consider when looking into business card size. The standards between countries can vary, and the traditional business card size is too wide to easily fit into an average wallet. The standard business card size in the U.S. is 3.5“ x 2”, but we recommend you use the credit card size, 3.375“ x 2.125”, so your card can fit smoothly into your customer’s wallet. When it comes down to it, depending on the impression you're trying to make, any size is possible.
After deciding size and shape, the next step is to choose what material to construct your card with, and what finish or embellishment you want to adorn it with. Many, many materials have been used to make business cards over the years, with paper and plastic being the two most popular. Soft to the touch, metallic and sleek, your card’s construction can be as unique as your business.
How your card looks is a major part of the design process, but what your card actually says is equally important. Business cards are made to transfer your information to your potential customers or employers, and that information can come through text, images, or even shape.
You’ve seen business cards in movies, TV, magazines, books, tacked to coffee shop cork boards, and stationed at check-in counters; business cards are recognizable, and they are everywhere. It can be a big help to look at some already designed business cards before taking the steps to design your own.
Business cards, or something similar, have existed since the 15th century. While Johannes Gutenberg was inventing the printing press, the Chinese aristocrats were utilizing calling cards and visiting cards. These cards merged with European trade cards to create what we know as business cards today.