Let’s talk about Gift Card programs
Gift Card programs are a top revenue-generating tool that many, many businesses rely on throughout the year, especially during the Holiday Season.
Not only do customers love purchasing gift cards, but 90% of consumers who receive a gift card from a small business they've never visited will redeem the gift card and return to shop there again. And this just scrapes the surface of what one little card can do for your business!
If gift cards are able to boost your revenue, brand and customer retention, just imagine what your program can be capable of when paired with some high quality accessories!
Gift card accessories are the perfect tool to maximize your gift card program; they help get them in front of customers and create a seamless customer experience you won't want to miss out on. Get ready to learn about the five best gift card accessories for your business and how they can take your gift card program to the next level.
The Five Best Gift Card Accessories
An eye-catching display stand with a custom-designed insert is one of the best ways to advertise your gift cards in your store.
Gift Card Sleeves:Tuck your card into a sleek gift card sleeve to add a little durability, promotion, and class to the gift of giving.
Gift Card Pillow Boxes:Give your card a little extra pomp and circumstance with a custom pillow box, which adds to the gift-giving and receiving experience making it the perfect little present.
Gift Card Backers:Backers look like greeting cards with inserts inside to hold and display a gift card. These are an easy way for businesses to customize existing plastic gift cards for holidays and special events.
Gift Card Envelopes:Encourage purchases by making it easy for your customers to give gift cards to their loved ones. Gift card envelopes can be given alone, tied to the top of a present or slipped into a greeting card.
Gift Card Display Stands
Depending on your gift card's location, customers can sometimes overlook or not even know that you offer gift cards. Display stands are your solution; they put your gift cards on display for the customers helping to draw attention to them and ensure your customers know that you have them
One of the Most Effective Way to Advertise your Cards
Place your Display Stand in an Area With the Most Traffic, like the Checkout Counter
Create a Contrasting Design to Draw Attention to your Gift Cards
Available in Multiple Sizes to Accommodate your Space
These acrylic stands can go up on the check-out counter or any other surface where you get a lot of traffic in your store to help ensure the most amount of people possible see your gift cards. Customers cannot buy what they cannot see. Other tactics to consider are putting them at eye level, giving your employees a gift card talk track at the register, and adding them to end-caps.
You can also design custom inserts for the display stand to help advertise your gift cards or promote gift card specials that you currently have going on. They can be switched just as easily as adding a new piece of paper.
There is so much potential for growth within your gift card program simply by using display stands.
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Gift Card Sleeves
When customers purchase a gift card, they are generally purchasing a gift for a loved one or friend. With a standard present, you usually buy a card, wrapping paper, or gift bag to go along with the gift. With gift card sleeves, your wrapping paper and greeting card are all bundled into one package.
By providing gift card sleeves with your gift cards, you create a simple and easy experience for the gift-giver. They don't have to go out and search for a separate item or go to a different store for the proper gifting materials. Your customer's experience is, understandably, important for both you and the customer; brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.
The Best Way to Create a Personalized Gifting Experience
Create festive designs so customers can enhance their gift-giving experience.
Add a spot for customers to leave a message, it allows them to personalize their gift.
Place them in your gift card display stand, so customers can grab them with their gift card.
Gift card sleeves hone in specifically on the gifting experience, allowing gifters to create a personalized experience for their gift recipient. You can create a sleeve with a custom design that goes with a specific holiday, time of year, or elevates your brand. Or maybe, you create multiple designs to allow your customers to choose their "wrapping paper."
Another amazing benefit of sleeves is that you can customize a spot for gifters to leave a personalized message for their loved ones. Granting the customers the ability to write little messages, names, or dollar amounts on the card sleeve goes a long way in making the gift card feel more like a gift.
The positive effect of implementing gift card sleeves into your business is hard to ignore.
Gift Card Pillow Boxes
Speaking of feeling like a gift, pillow boxes come perforated and easily foldable to ensure that each customer can still have the feeling of wrapping the gift without breaking out all the pesky scissors and tape. A pillow box gives your gift card the feeling of a fully packaged present, ready to go right out the door.
When you pair an accessory with an excellent presentation factor and your cards, your customers understand that you are helping them give a fully packaged gift without any extra steps. You are saving them time and elevating their experience, which can lead to a variety of benefits like boosting customer loyalty. 73% of consumers say a good experience is key in influencing their brand loyalties.
Feels the Most Like You Are Opening a Gift
Customize your design to allow customers to leave messages similar to a tag on a gift.
They are folded and constructed to resemble a present.
Get creative with your design, the gift-receiver’s impression of your brand starts with the pillow box.
The pillow box is also fully customizable, with a spot for your customers to write the whos, the whats, and the amounts right on the back. It provides excellent protection from scuffing, protecting your customers’ cards from transportation and storage without sacrificing any presentation elements at all. These are one of the more creative gift card accessories, and it helps get everyone right into the gift-giving spirit. Click here to learn more.
Gift Card Backers
Gift card backers are a traditional and fantastic way to give your gift cards as a gift. The backers simply fold over the card, and they generally have slits that allow the card to sit snugly inside. Often times, as well, you can pair your backers with you gift cards in the display stand, making sure customers have quick and easy access to both!
The Most Popular Gift Card Accessory
Available in multiple template styles
A simple and easy way to enhance the gift-giving experience
Makes gift-receivers feel like they are opening a card
There can also be spaces left for the 'to,' 'from,' and 'amount,' and with a backer, they can be placed on the front, back, inside, whatever you think your customers would prefer.
With a foldable flap as well, you can have some fun with your customization! Place your logo inside the flap for when it gets opened, pair your card design with the backer for a fun reveal, the sky is the limit with a gift card backer. This accessory is instantly recognizable, perfect for Holidays or birthdays, and are ready to give at a moments notice.
There is so much potential for growth within your gift card program simply by using gift card backers.
Gift Card Envelopes
Now for the most time-honored delivery method, the envelope. The gift card envelope iis smaller than a regular envelope, which leaves room for a lot of versatility. The gift card envelope with a card inside can be given on its own, attached to a gift, or even slipped inside a greeting card.
A Classic Accessory for All Cards
Option for customization to fit a variety of sizes and shapes.
Envelopes are a tried and true gift-giving method.
Versatile gift that can be given on its own or attached to a gift.
The gift card envelope can also be customized and designed to match your card in content and size; you can even add your logo to the envelope for some added promotion and product-feel. Of course, you can also write the name of the gift recipient and the amount right on the envelope, to add a warm and personal feel.
This form of gift delivery is well-known, and there is a warmth to the envelope that comes with the spirit of giving. Your customers will love pairing your gift cards with an envelope!
There is so much potential for growth within your gift card program simply by using gift card envelopes.
Grabbing any of these accessories can go a long way toward supporting your gift cards. If you need any of these accessories or you want to design your own gift cards, look no further! We're here to help take your gift card game to the next level; reach out today to get started!
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