Jumpstart a Pre-Resolution Holiday Campaign with a Template
by Sarah K on Dec 2, 2013 10:00:00 AM
It may be a little early to start talking about New Year’s resolutions. Then again, if you saw the Macy’s Thanksgiving Day Parade last week; it may not be soon enough.
Why is the Golden Rule of Business Round and not Flat?
by Sarah K on Nov 25, 2013 10:00:00 PM
As we delve into another template of the week installment, I'd like to spend some time talking about what motivates you. What inspires you to do what you do? This seemingly simple question has spawned a model for inspirational leadership that proves our personal convictions and professional aspirations are meant to overlap.
Strategic Use of Space in Card Design
by Sarah K on Nov 11, 2013 10:00:00 AM
I had one of those dry lightning moments the other day. I was looking for inspiration to create logo designs. Suddenly, I remembered something my art teacher once said," Sometimes the best use of space is to fill it with nothing at all."
Designing Business Cards That Generate Revenue
by Sarah K on Nov 7, 2013 10:00:00 AM
What is the primary goal of handing someone your business card? In the grand scheme of things, the exchange lasts about 10 to 15 seconds.
The Lost Art of Network Marketing
by Sarah K on Oct 28, 2013 10:01:00 AM
Let's face it; almost all the advice you'll receive about networking these days has all boiled down to this: Social Media is King. While it's true that having a social media presence in today's mobile-technology driven world is absolutely crucial to your business' image, when you get down to the nitty gritty of it and do some serious research into …
Plastic Printers FAQ Master Cheat Sheet Volume 1
by Sarah K on Oct 24, 2013 10:00:00 AM
When it comes to the business of cards, customers have a lot of questions. After more than 15 years in business Plastic Printers has heard them all. Some questions just get asked more often than others. With that in mind; we've collected some of the FAQs into a master cheat sheet to help customers access helpful information quickly and easily.
5 Surprisingly Simple Steps to Learn the Language of Loyalty
by Sarah K on Oct 22, 2013 10:00:00 AM
Research shows that businesses overspend on marketing. That statement probably isn't a surprising one, but what may surprise you is where most of that money goes. It can cost up to eight times more to attract new customers than it does to serve and reward the customers you already have.
Wednesday Visual Coffee Break: How to Create a Cool Business Card
by Sarah K on Oct 16, 2013 10:00:00 AM
While it is a known fact that entrepreneurs, business owners and the like are extremely busy at all hours of the day, sometimes it just feels great to stop, kick back and watch a video that can educate and inspire you. Today, take that break and check out this YouTube video that talks about how to make a great business card, different ideas that yo …
Creating Gift Card Programs That Actually Work
by Sarah K on Oct 15, 2013 10:00:00 AM
Several years ago, when I first relocated to the Midwest, a good friend of mine sent me a housewarming present. When I opened the envelope, the first thing I saw was a gift card to my favorite clothing store. The next thing I saw was a stack of expensive coupons printed on card stock. The coupons were hanging by a thread; attached to a receipt with …