When it comes to the business of cards, customers have a lot of questions. After more than 15 years in business Plastic Printers has heard them all. Some questions just get asked more often than others. With that in mind; we've collected some of the FAQs into a master cheat sheet to help customers access helpful information quickly and easily.
A Million and One uses and Counting
What's the first question that pops into your head when you think about converting from paper cards to plastic cards? Let's just admit there's an elephant in the room and it's called cost. Cost leads us to the first question on the list:
Q: How much will the conversion from paper to plastic cost me?
We won’t lie, and we will state the obvious: plastic is more expensive than paper. The problem with a cost-only focus is you miss out on the benefits, and with plastic cards there are a lot of benefits.
In business, people are generally looking for three things:
- A powerful first impression
- Differentiation from competition
- Tangible returns on an investment
If you have all three things, you'll be able to carve out a niche in your industry. Plastic cards give you all three things with the addition of convenient, pocket-sized promotion.
Don't believe me? Listen to the testimonial of one of our satisfied customers.
Let that sink in a minute and we'll review what the testimonial revealed.
First, there is definitely mention of a powerful first impression. He makes it a point to say that he got business just from someone seeing his business card. How you promote yourself reflects positively or negatively on your expertise and credibility. Quality promotional products translate to quality business partners.
Secondly, he calls attention to the fact that a card from www.plasticprinters.com outshines the paper competition. It gets noticed. People ask questions and your business will prosper because of it.
Speaking of prospering; the customer who posted this review is confident in the returns he will get on his promotional investment. Look at your current promotional efforts and ask yourself, how confident are you? The benefits these cards will bring you offsets the cost.
The cost of our cards is dependent on how many colors you include in your design (1 to 3, or full color), if you want double sided or single sided printing done, and what card stock you would like (opaque, clear, or frosted, thickness of the card 24mil, 30mil, etc). Talk to one of our card experts today to get all the information you need to create your next great promotional tool!
Loyalty; A Confidence-Building Excersize
Q: How do the trackable features on loyalty cards and rewards programs help my business?
It wasn't so long ago that loyalty programs simply consisted of the contact information a customer was willing to part with. Sure, this information could be used to contact them about deals and discounts, but without specificity, is it really worth it? The loyalty programs of today are a horse of a different color.
Now, you can customize them not only to your business, but down to the individual customer. These programs allow you to track up to 10 different categories related to a consumer's preferences and buying habits. You can use that information to structure and promote sales, send out targeted e-mails and text messages, and even break into the mobile market with tactics like geo-fencing.
You can even run special loyalty-based discount programs during slow weekdays or to attract business during the holidays. How you use it is up to you. The good news is it's easy, free, and customer-friendly. Simply ask your design team about Loyalty Gator software and get started today.
Q: What are some creative ways to implement plastic cards?
I have yet to meet a salesperson here at Plastic Printers who doesn't love this question. Why? It gives us a chance to share success stories and come up with ideas to make your plastic cards memorable.The key to your success might be:
- A silly props promotion
- Add-a-mustache cards
- The template test run
- Any shape you want imaginative die cut cards
- A strategically-placed tabletop pop-up
- QR code scavenger hunts
- A pop-out guitar pick business card
And plenty of ideas that haven't even been mentioned yet.
Design doesn't have to be complicated. The business of cards is a two-way street. If you take the first step and contact us with an idea, our expert staff can guide you through the process and turn that idea into a revenue producing, creatively-fueled reality.
P. S. Keep an eye out for the next volume of FAQs. Coming soon to a Plastic Printers blog near you…!