In a lot of corporate environments, traditional media has been given a long-almost indefinite-funeral procession. While businesses squabble over the fate of print and broadcast outlets; a shift is taking place right under their noses.

Plastic Printers is aware of the shift, and we’re here to tell you how the marriage of mobile marketing and plastic cards can put your money where your promotion is.

Stop the Presses: Marketing in the Digital Age

Nearly 170 newspapers have disappeared in the last 5 years; TV viewership and magazine circulation aren’t far behind.  As these avenues of marketing and advertising dip downward, businesses have begun to rebalance the budget and restructure their plans.

Think about your own media use and that can be your litmus test. The average American has at least 3 connectivity-based devices and that figure is expected to double within a decade. Research indicates that we are fast approaching the point of no return.

Surveyors have unlocked 3 key statistics that indicate where digital and mobile marketing is headed.

The Dawn of Digital Dominance

Statistics and infographics have become a go-to resource when it comes to forecasting marketing predictions. These predictions will tell you where to get the most promotional bang for your well-invested buck.

Here are the top three indicators of where that investment belongs:

Indicator #1: Inbound marketing research. First off, the most recent statistical data shows that over 244 million people use the internet on a regular basis. That figure translates to over 75% of the U.S. population or, to put it in more manageable terms 8 out of 10 people. Internet-savvy people need internet-savvy advertising. Do some research on native advertising vs. organic; make sure your content is Google compliant, and publish it on user-friendly platforms like Hubspot and Facebook.

Indicator #2: Take a snapshot of mainstream America and use it to find your target audience. Secondly, of the more than 75% of internet users, 70% of them have an internet connection in their home. Home broadband adoption is most popular in these target groups:

• College graduates
• Adults under age 50
• Households where the income is $50,000 or more
• Adults living in urban or suburban areas

Which group defines your audience the most?

Indicator #3: Look into mobile marketing. Americans are spending more time on laptops, cellphones, and tablets than ever before. The daily use on these devices has increased from almost 3.25 hours to over 5 hours. This trend shows no sign of slowing down, so why not invest in it? As more users “cut the cord,” they will be looking for mobile marketing solutions. An estimated 5 million people will be in this group by year’s end.

Given these indicators; it’s clear that media has gotten a digital makeover, but more than that, the delivery systems rely on mobile marketing. They only break pattern if the traditional methods match your target audience and objectives. Mobile marketing allows you to put your message in front of people anywhere, anytime.

Plastic cards are some of the only promotional items to satisfy both your traditional and mobile marketing needs. They are a memorable favorite among marketing traditionalists and they also naturally lend themselves to the mobile-savvy crowd.

These pocket-sized pieces of promotion are as recognizable as they are customizable. Outfit them with a professionally-designed logo, a featured finish, useful information, double-sided printing and QR codes. The staff at www.plasticprinters.com can help you design plastic cards that are mobile-savvy and better than any billboard.

Simply contact us to find out more information!