What Makes Boutique Marketing Unique
by Sarah K on Jul 30, 2013, 10:00:00 AM
The business world is full of all kinds of nooks and crannies; perhaps none so signature as the boutique. This local hole-in-the-wall storefront trend started just after World War II and it is still a popular business option today. Our template of the week post will look at how the right type of membership card bolsters both a store’s image and pro …
4 Body Language Cues to Pay Attention to When Networking
by Sarah K on Jul 29, 2013, 10:00:00 AM
Photo by Lucas (Own work) [Public domain], via Wikimedia Commons
Tips for Creating a Logo for your Plastic Business Cards
by Sarah K on Jul 26, 2013, 10:00:00 AM
So you're looking to create a logo for your new plastic business cards? If you're feeling a little stuck or need some inspiration, there are a few things that you should keep in mind when creating your new super-powered marketing tool. Your logo reflects your business and how you want others to view it. It tells the story of your business -- what y …
The Two-Ears-One-Mouth Approach to Gift Card Sales
by Sarah K on Jul 25, 2013, 10:00:00 AM
Have you ever had a word or phrase pop into your head out of nowhere? It happened to me the other day. I was trying to remember a quote about active listening so I could share it with a friend. I couldn’t put my finger on it and it was driving me nuts. Finally, after a quick internet search, I found what I had been looking for.
Get Back to School Ready with Plastic Printers Template of the Week
by Sarah K on Jul 23, 2013, 10:00:00 AM
As of today, summer is more than half over. Every year at about this time, you start to see signs that school will once again be in session. A few of my friends already have their back to school shopping done.
The Evolution of the Punchable Plastic Card
by Sarah K on Jul 18, 2013, 12:00:00 PM
I was standing in line at the supermarket the other day and, as if on cue, the clerk asked me if I had a discount card. Without thinking about it, I swiped the punch card on my key ring across the scanner, got my discounts, and went on about my day. It didn’t dawn on my until a few hours later; sitting in traffic on my way home, just how often I “s …
Template of the Week: A Technicolor Marketing Scheme
by Sarah K on Jul 16, 2013, 10:05:00 AM
Color theory has been around since the days of Leonardo da Vinci. His original 1490s journal entries are the basis of certain principles in modern marketing. The idea is simple: use color to subliminally drive purchase decisions. How does it work and what does this have to do with business cards? That's what we aim to find out in this week's instal …
Life-Changing Business Habits (Part 2)
by Sarah K on Jul 11, 2013, 10:00:00 AM
In the wake of the July 4th holiday, it’s the perfect time to return to our discussion on time management. The first step in developing this skill is to make it a habit. Luckily, one of our Founding Fathers had the secrets to doing just that. At the age of 20, Benjamin Franklin resolved to live a virtuous life through deliberate focus on improving …