Articles of the Week for Entrepreneurs

Plasticprinters reading list for the week of April 22nd, 2013 As most of our card printing customers are entrepreneurs we've decided to put together a list of what we're reading here at the office. Here’s what we’re reading this week at Plastic Printers!

Is “Busy” the New “Lazy”? – In business, we all want to be massively productive and never miss out on anything. However, are we using the claim of being “too busy” as less of a statement and more of an excuse? Drake Baer of Fast Company riffs on a great blog post from iDoneThis CCO Janet Choi about how using the b-word when justifying menial work can obscure the important work that needs to be done.

The Man Who Made the Cash Register Obsolete – You’ve seen them on TV, and you might have slid your credit card through one at a farmers market or craft show. It’s the dongle that is revolutionizing small business—the Square Card Reader. Since 2010, Square has made it easier for small businesses and independent merchants to process credit and debit card transactions, with over 3 million merchants now using the reader to process over $12 billion a year in transactions. Inc. Magazine’s Issie Lapowsky profiles the company and ex-Twitterite Jack Dorsey to get to the story behind the technology.

Ways Social Media Content Can Resolve Small Business Problems – Being active in social media is definitely vital for small business, but finding the right resources can be daunting. Business 2 Community’s Sasha Zinevych details the social media roadblocks that face small business CEOs and provides a great list of sites and platforms to connect with other entrepreneurs, discuss best practices, and find answers to vexing problems.

What are you reading this week? Let us know in the comments!