Well, it’s January, and you know what that means. Not only is it the start of a New Year, it’s also time for the inaugural installment of the Plastic Printers card game. Sorry to disappoint any Texas Hold ‘Em fans out there, but the company’s not holding a monthly poker game-at least not yet-this article's focus is on a different kind of card game all together.
This card game is all about inspiration and fresh ideas for the New Year. That’s right; the name of the game is business card design, and here are the top five novel ideas for January:
1. Use classic or contemporary contrast as an attention-getter. Contrast isn’t just for chess boards and old movies. It’s always had a distinctly professional quality about it. Whether is a simple graphic or a colorful revamp of a classic monogram; contrast will always be a staff favorite and top-seller at Plastic Printers.
2. The double-take. This is a big crowd-pleaser. If you want to get your name out there in a big way, make someone take a second look at your business. How? Use two standard tools of the advertising trade:
- Playfulness
- Intrigue
Some of our most popular, in-demand designs come from this category. For instance, our plastic cards with a mustache motif get passersby enthusiastic and curious. Before long, everyone is laughing, playing, and wanting to know more about the business you’re promoting.
If intrigue is more your style, choose a design that will catch and hold the eye. It naturally causes the recipient to pause and try to figure out what they’re looking at. That extra moment is all it takes to establish a recognizable brand. When they see it again, 89% of the recipients will recall your company’s name and logo (statistic from Promotional Products Association International PPAI).
3. Try the mood ring strategy. Warm bright colors that use complementary contrast melt the chill from a long winter’s day. If you want to change someone’s mood with the flick of a card, inject a shot of summer-inspired colors into the conversation. It will give you a memorable way to break the ice.
4. Give an old logo new life. New Year’s resolutions often act as the inspiration for a little professional re-invention. It’s great to embrace change and branch out, but you don’t want to lose your trademark brand loyalty in the process. Try putting the logo on a frequently purchased item like a gift certificate. When you’re ready to redesign the logo, Plastic Printers can help you integrate it into your current stock and slowly transition your brand so the customer recognition follows.
5. Give your plastic business cards a function. Be it key tags, an access point, or a VIP preferred membership card; giving your business cards a function will keep your product in front of the customer on a regular basis. This simple idea creates ongoing hands-free promotion.
Well, that rounds out the list for the month of January. This information is for you-the customer-to enjoy, gain insight and inspiration from, and access industry tips and tools. If you like what you see, there's more where that came from. For more unique ideas and customer favorites, check out our card designs here.
Remember, the Plastic Printers staff is always willing to lend a helping hand or draw up a quote. All it takes is an email or phone call. Our expert design team is standing by. Experience the difference hand-cut plastic cards can make for your business. It’s a resolution you won’t regret.
Stay tuned for next month's installment.
