What is the Difference Between VIP, Loyalty and Rewards Cards?

Generally at least 65% of a company's business is from current clients.  It also costs a company approximately 5 times as much to attract a new...

Keeping Your Marketing Pieces Brand Consistent

Have you been working with a set of clients for years just to lose them to a competitor? According to Forbes, "Approximately 543,000 new businesses...

Satisfaction: The Chain Reaction Behind Successful Membership Programs

Membership engagement has become the buzz-worthy equivalent of customer retention efforts. The principal is a simple one: Engage your customers in...

How to Create the Perfect Make-up Bouquet and Never Forget Valentine's Day Again

Valentine's Day has come and gone. Chances are some of you forgot about it all together. The good news is you can still make up for this...

Mobile Integration Made Easy: 5 Marketing Tactics Anyone Can Use

Not to beat a dead horse when it comes to the subject of mobile marketing, but after the post a couple of weeks ago entitled, Unlocking the Mobile...

Plastic Printers reveals 5 Secrets to good Health & Fitness Promotion

Well, we’re nearly a month into the New Year, so it’s time to check on those resolutions we made. Statistically, 64% of you should still be...

Template of the Week: Survey Says, there's Billions in Beans & Key Tags

In this week’s Plastic Printer’s template installment, I’d like to talk about my addiction--my addiction to coffee.

Yup, I’m one of those people that...

Jumpstart a Pre-Resolution Holiday Campaign with a Plastic Printers Template

It may be a little early to start talking about New Year’s resolutions. Then again, if you saw the Macy’s Thanksgiving Day Parade last week; it may...

Loyalty; Your Shortcut Game-Changer in Restaurant Q4 Gift Card Sales

It's the end of October. If you're in the restaurant business, by Halloween you're hoping to have hit your fourth-quarter stride before the holiday...

Plastic Printers FAQ Master Cheat Sheet Volume 1

When it comes to the business of cards, customers have a lot of questions. After more than 15 years in business Plastic Printers has heard them all....