---
title: Use Holiday Cards to Expand Your Brand’s Reach
description: Keep in mind; your holiday card campaign is another version of the business cards Plastic Printers has helped you produce.
---

[Design Inspiration Blog | Plastic Printers ](https://www.plasticprinters.com/inspiration-blog)

# [Use Holiday Cards to Expand Your Brand’s Reach](https://www.plasticprinters.com/extend-your-promo-reach)

 Written by [Nate](https://www.plasticprinters.com/inspiration-blog/author/nate) | Dec 27, 2013 4:00:00 PM

Marketing trends are surely at the **top** of everyone's **trends-to-watch list**, but as we near the zenith of another holiday season, it's a good idea for corporate holiday card trends to temporarily **supersede marketing**, and take that coveted top spot; at least until the New Year.

After all, taking a month off from the status quo won't diminish any of the work you've done up to this point. In fact, keeping up with corporate holiday card trends might just **save you** from a face that alternates between red with embarrassment and green with envy; a reaction that is guaranteed if you send out **inappropriate**, **outdated**, or **unsuccessful** corporate greeting cards.

Keep in mind; your holiday card campaign is **another version** of the business cards [Plastic Printers](https://www.plasticprinters.com/aboutus.aspx) has helped you produce. This extension of your calling card is **particularly important** if you work in public relations, retail, or another image-conscious industry.

## **5 Memorable Holiday Card Trends**

Make no mistake, your employees, clients, and partners will **judge your business** by what they see. You can profit by association using these 5 corporate holiday card trends:

**Trend #1: Complementary color change-up. **It's Christmas. Everyone expects to see an overabundance of red and green trappings everywhere they look. Change it up and they will be sure to **look twice**. Don't go to wild; stick to popular, yet understated colors like:

- Charcoal
- Chocolate
- Black
- Custard yellow

If you feel the urge to use complementary colors, stick to the same color family. For example, **raisin and berry blush**.

**Trend #2: Be functionally stylish. **We've talked about this in your [business card design](https://www.plasticprinters.com/getstarted.aspx) too. Use **double-sided printing** or a business card-sized insert with a calendar card or discount promotion on it. Use a **neutral color** that works with the overall design, like blue or brown, so the recipient remembers the insert and/or uses it all year-round.

**Trend #3: Create en masse personalization. **A corporate holiday card campaign needs to be personalized, but what happens if you have **hundreds** of names on your mailing list and a limited amount of time to get the cards into the hands of the recipients? Create en masse personalization in a snap using a **seasonal company photo**. That way, you can prioritize your time and devote more of it to personalized signatures and individual stamps.

**Trend #4: The posh-print showstopper. **Much like your regular [plastic business cards](https://www.plasticprinters.com/businesscards); your holiday cards may need a style boost. Feel free to employ some of the same design choices you've used for your business cards in the past. This could be [die cut shapes](https://www.plasticprinters.com/die-cut-cards), a subtle frosted finish, unique geometrics, floral patterns, or stripes. A well-designed finishing touch will add the **perfect holiday feel** to our campaign.

**Trend #5: Insert brand identity here. **You don't want your marketing efforts to overpower the holiday best wishes, but you don't want to leave them out of the mix entirely. Look for **subtle ways** to include a nod to your brand identity on the corporate holiday card. Embrace the creativity found in accents like paperclip snowflakes. A little subtle quirkiness goes a **long way** to making your campaign memorable.

You've probably noticed that the suggestions tie-in **very well** with the <https://www.plasticprinters.com/>[design stratagems](https://www.plasticprinters.com/) used by our company. There's a method to the madness.

Anything that you use to promote your business is an [extension of your business card](https://www.plasticprinters.com/free-templates/). It  doesn't have to match **completely**, but there should be similarities in the design choices that **complement one another** and strengthen your brand identity and customer loyalty efforts.

If you're not sure how to accomplish this on your own, [please contact our staff](https://www.plasticprinters.com/contactus/) right away. **We can help you** [design a signature corporate holiday card](https://www.plasticprinters.com/getstarted.aspx) campaign that **embraces** these trends, but keeps a watchful eye on connecting the finished product to your pre-existing promotional stock.

Our collaborative effort will work **wonders** for your business and keep recipients **caroling your praises** all year long!

[View full post](https://www.plasticprinters.com/extend-your-promo-reach)

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