---
title: 3 Keys to Thriving in Today’s Digital Marketing World
description: Plastic Printers is aware of the shift, and we’re here to tell you how the marriage of mobile marketing and plastic cards can put your money where yo
---

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# [3 Keys to Thriving in Today’s Digital Marketing World](https://www.plasticprinters.com/digital-age-marketing)

 Written by [Sarah K](https://www.plasticprinters.com/inspiration-blog/author/sarah-k) | Oct 10, 2013 3:00:00 PM

In a lot of corporate environments, traditional media has been given a long-almost indefinite-**funeral procession**. While businesses squabble over the fate of print and broadcast outlets; a shift is taking place **right under their noses**.

[Plastic Printers](https://www.plasticprinters.com/aboutus.aspx) is aware of the shift, and we’re here to tell you how the **marriage of mobile marketing** and **plastic cards** can put your money where your promotion is.

## **Stop the Presses: Marketing in the Digital Age**

Nearly 170 **newspapers have disappeared** in the last 5 years; TV viewership and magazine circulation aren’t far behind.  As these avenues of marketing and advertising dip downward, businesses have begun to **rebalance the budget** and restructure their plans.

Think about your own media use and that can be your litmus test. The average American has at least 3 connectivity-based devices and that figure is expected to **double within a decade**. Research indicates that we are **fast approaching** the point of no return.

Surveyors have unlocked **3 key statistics** that indicate where digital and mobile marketing is headed.

## **The Dawn of Digital Dominance**

Statistics and infographics have become a go-to resource when it comes to forecasting marketing predictions. These predictions will tell you where to **get the most promotional bang** for your well-invested buck.

Here are the **top three** indicators of where that investment belongs:

**Indicator #1: Inbound marketing research. **First off, the most recent statistical data shows that **over 244 million people** use the internet on a regular basis. That figure translates to over **75% of the U.S. population** or, to put it in more manageable terms 8 out of 10 people. Internet-savvy people need **internet-savvy advertising**. Do some research on native advertising vs. organic; make sure your content is Google compliant, and publish it on user-friendly platforms like Hubspot and Facebook.

**Indicator #2: Take a snapshot of mainstream America and use it to find your target audience. **Secondly, of the more than 75% of internet users, 70% of them have an internet connection in their home. Home broadband adoption is most popular in these target groups:

- College graduates
- Adults under age 50
- Households where the income is $50,000 or more
- Adults living in urban or suburban areas

Which group defines your audience the most?

**Indicator #3: Look into mobile marketing. **Americans are spending more time on laptops, cellphones, and tablets than ever before. The daily use on these devices has **increased** from almost 3.25 hours to **over 5 hours**. This trend shows no sign of slowing down, so why not invest in it? As more users “cut the cord,” they will be looking for **mobile marketing solutions**. An estimated 5 million people will be in this group by year’s end.

Given these indicators; it’s clear that media has gotten a **digital makeover**, but more than that, the delivery systems rely on mobile marketing. They only break pattern if the traditional methods match your target audience and objectives. Mobile marketing allows you to **put your message in front of people anywhere, anytime**.

Plastic cards are some of the only promotional items to **satisfy both your traditional and mobile marketing needs**. They are a memorable favorite among marketing traditionalists *and *they also naturally lend themselves to the mobile-savvy crowd.

These pocket-sized pieces of promotion are as **recognizable** as they are **customizable**. Outfit them with a professionally-designed logo, a featured finish, useful information, **double-sided printing** and QR codes. The staff at [www.plasticprinters.com](https://www.plasticprinters.com) can **help you** design plastic cards that are [mobile-savvy and better than any billboard](https://www.plasticprinters.com/getstarted.aspx).

Simply [contact us](https://www.plasticprinters.com/contactus/) to find out more information!

[View full post](https://www.plasticprinters.com/digital-age-marketing)

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