Ford offers free advice online about the importance of a compelling, relevant business card in a brief informational video.
Plastic Business Card Interview: Ford Saeks
When you’ve made a career of being an innovator like Ford Saeks has, it is
important that your business card reflect your creativity and forward thinking.
As President & CEO of Prime Concepts Group, Inc., Ford Saeks is best known for
positioning people and their products & services for profit through proven
marketing and innovative publicity campaigns. Ford has successfully founded 10
companies, received three U.S. Patents, holds multiple trademarks, and has
developed an impressive collection of intellectual property.
Thousands benefit from his columns in business and trade journals nationwide,
watch him on his online TV show "Profit-Rich Results," listen to him on numerous
radio and television interviews, and benefit from his customized consultations,
corporate presentations, public seminars and training resources.
He shares real life advice as someone who has been there in his own ventures and
with his many clients. Ford speaks nationally and internationally on increasing
marketing results and sales performance, Internet & Social Media marketing, and
maximizing corporate and personal potential. His clients include start-up
ventures, entrepreneurs, corporations, associations, and convention groups
interested in reducing risk, gaining a competitive edge, and increasing profits.
With this much national and international exposure, it was important for Ford to
find a unique business card that reflected the creativity and effectiveness of
his company. He found the perfect solution with plastic cards from
PlasticPrinters.com. His dynamically designed, full color business card is
printed on 24 mil clear plastic card stock for a sturdy feel and special
transparent effect.
Ford took some time to discuss the success of his cards with us.
PP: What motivated you to try plastic business cards as opposed to regular paper
cards?
FS: Known as an innovator, having a plastic business card was a great addition
to my other creative marketing components. I enjoy standing out from the
competition. Having a unique plastic card from Plastic Printers is the type of
business card that gets remembered and not thrown away.
PP: What are your clients or prospective clients’ reactions to your plastic
business cards?
FS: Everybody that I’ve given my new business card to says, “Wow, what a great
business card.” The reactions are spectacular. Just think about it…. How many
times have you left a trade show or networking event with a stack of cards only
to throw them all away a few days later. My prospects and clients tell me that
they’ve saved the card because it was unique and it helped them remember me. Now
as a marketer, I love the plastic cards, but you still have to design and
configure the card with a compelling benefit, tagline and relevant contact
information too.
PP: Have your plastic business cards affected your business?
FS: Yes, because we offer innovative solutions and unique approaches to help
businesses find, attract and keep their customers our plastic business cards
show that we practice what we preach.